Concentration in Professional Sales
The concentration in professional sales gives you skills and experiences needed for success in today’s sales environment.
Preparing You For Success
Bradley University is one of only a few universities in the U.S. that offers an undergraduate sales education and development program. This program trains you through a sequence of courses, role play assignments, personalized feedback, self evaluation and professional sales experiences.
The major is accredited by the Sales and Marketing Trainers Association and has been recognized by the University Sales Education Foundation as one of the top college sales education programs. It also is a full member of the University Sales Center Alliance.
By the time you graduate, your experiences may include:
- Personalized coaching to develop sales skills firms want
- Internships with regional and national firms
- Regional and national sales contests
- Professional development and networking with local business partners
Making Your Mark
Professional sales majors are valued by firms in many product and customer markets. In recent years, almost all professional sales majors found jobs within six months of graduation. They’re working at places such as the HON Company, VMware, Northwestern Mutual, Liberty Mutual and Frito-Lay.
Major Requirements
Marketing Major Required Courses - 10.5 hrs.
- MTG 205: Marketing Presentations - 1.5 hrs.
- MTG 315: Principles of Marketing - 3 hrs.
- MTG 341: Marketing Research I - 3 hrs.
- MTG 490: Managerial Marketing - 3 hrs.
Concentration Required Courses - 13.5 hrs.
- MTG 304: Professional Selling - 3 hrs.
- MTG 384: Sales Management - 3 hrs.
- MTG 404: Advanced Professional Selling - 3 hrs.
- MTG 493: Experiential Learning/Sales - 1.5 hrs.
- Choose one from the following: MTG 346, 350 (recommended), 360, 381, 388, or 393 - 3 hrs.
Students must also complete Foster College's business core.
Course Sequence
Sample program plan information is provided for sample purposes only. Students should consult with their academic advisor about their individual plan for course registration and completion of program requirements.
First Year - Fall Semester (14.5 hours)
- MTG 150 Marketing in A Dynamic World — 1.5
- MTH 114 Applied Finite Math — 3
- BUS 100 Contemporary Business — 3
- Core Electives — 3
- EHS 120 University Experience — 1
- COM 103 Oral Communication Process — 3
First Year - Spring Semester (16 hours)
- ATG 157 Accounting Principles-Financial — 3
- MIS 173 Information Systems and Business Applications — 3
- Core Courses — 9
- Elective — 1
Sophomore - Fall Semester (15.5 hours)
- MTG 205 Marketing Presentations — 1.5
- ATG 158 Accounting Principles-Managerial — 3
- ECO 221 Microeconomics — 3
- QM 262 Quantitative Analysis I — 3
- Global Perspectives Course — 3
- Electives — 3
Sophomore - Spring Semester (16 hours)
- ECO 222 Macroeconomics — 3
- MTG 315 Principles of Marketing — 3
- Writing Intensive Course — 3
- Electives — 6
- BUS 220 Career Planning — 1
Junior - Fall Semester (16 hours)
- MTG 304 Professional Selling — 3
- M L 250 Interpersonal Effectiveness — 2
- M L 350 Managing for Results in Organizations — 2
- FIN 322 Business Finance — 3
- ENG 306 Business Communication — 3
- M L 353 Operations Management in Organizations — 3
or QM 263 Quantitative Analysis II — 3
Junior - Spring Semester (15 hours)
- MTG 341 Marketing Research I — 3
- MTG 384 Sales Management — 3
- BLW 342 Legal Environment of Bus.— 3
- Business Elective — 3
- Elective — 3
Senior - Fall Semester (14.5 hours)
- MTG 350 Consumer Behavior
or approved marketing elective — 3 - MTG 404 Advanced Professional Selling — 3
- M L 452 Strategic Management in Organizations — 2
- BUS 400 Client Consulting Project — 2
- MTG 493 Experiential Learning in Professional Sales — 1.5
- Electives — 3
Senior - Spring Semester (15.5 hours)
- MTG 490 Managerial Marketing — 3
- MTG 493 Experiential Learning in Professional Sales (optional) — 1.5
- Electives — 11